Managing diversity in key areas
Understanding the diversity of the industry we provide a wide portfolio in animal health and a proven track record to go with it. Each challenge requires a combination of technical and process knowledge to tackle. What’s yours?
Product range
From therapeutics and diagnostic consumables, diagnostic devices to engineer-to-order projects such as fish farms – this industry covers a broad product range. Each brings complexity with different solutions required for batches, serial numbers, product design, or transportation.
Customer diversity
Customers, and the go-to-market strategy that supports them, are varied, from the single-trader veterinary clinic specializing in companion animals to the global corporations managing large-scale farm animal operations. The challenge is to offer targeted solutions that support their differing needs.
Distribution model
Small pack distribution for therapeutics, consumables and spare parts is often a mix of direct and distributor-based supply. Courier integration is a typical requirement for package tracking on urgent orders, which may require on-site assembly projects and installation services from specialist technical teams.
Selected challenges and how we tackle them
We understand the obstacles that companies are facing this sector and have the solutions to overcome them.
Mergers & acquisitions
Consolidation in the sector has led to the top 10 animal health companies contributing approximately 75% of global sales, and the trend for strategic refocusing shows no sign of slowing down. We consult fast-transforming companies.
Pricing strategies
Companies are looking for new ways to offer their portfolio, including bundled contracts, leasing options, and service or value-based pricing. Our expertise in innovative pricing strategies for leaders in the sector has been proven in global projects.
Revenue recognition
With more complex pricing strategies comes increased complexity with ASC 606/IFRS 15 revenue recognition compliance, for which companies are looking for simple and largely automated solutions. We support the assessment and implementation.
eCommerce
Mobile solutions and eCommerce platforms with integration into backend systems enable customer sales and service capabilities to the markets in real time. Our specialist teams combine their expertise for the animal health sector with a passion for innovative technology.
Process optimization
Driven by rapidly changing and complex environments with cost and pricing pressures, companies in the animal health industry constantly review their operating models and downstream processes. We support market leaders to continuously improve performance and innovate their business.
Emerging technology
Novel solutions are being developed at record pace. Animal tags are getting smarter, with examples leveraging artificial intelligence and machine learning to provide early health warnings at an individual animal level. We offer specialized support to implement and integrate the solutions.
What's your challenge in the animal health sector?
Talk to our experts.
Christian Rüggeberg
Partner, Germany
Nuno Fava
Partner, Portugal
